Comments on: The End Of Advertising Official blog of Red Sweater Software Fri, 09 Oct 2015 20:11:22 +0000 hourly 1 By: Jeff Soto Mon, 12 Mar 2012 14:21:37 +0000 I don’t think advertising is on its way out. Perhaps traditional advertising may undergo a significant change in the next few years but it will definitely not go anywhere. Advertisers will think of new and unique ways to reach the people they need to even if it means abandoning traditional means of advertising. If anything you’ll be seeing more content curation (ie Pinterest and the sort) where well known personas or people you actually known will tell (sell) you what you need to know or buy.

By: DDA Sat, 10 Mar 2012 14:48:56 +0000 You don’t want an end to advertising since you state that you want to do that very thing (“should my message from the rooftops…”); what you want is an end to misleading and/or intrusive advertising. But as others have pointed out, it is (currently) impractical to live in a world without ad-supported content; few, if any, people are willing to make micro-payments every time they do a Google search or a YouTube video or send a tweet (witness the huge indignation about the cost of text messages).

I agree with Mr. Welch that “word-of-mouth” on the Internet is basically impossible without a *huge* amount of filtering; you’ll just be drowned out.

Tasteful non-intrusive advertising is fine (with me, anyway); ad networks like The Deck don’t bother me. But it’s also not clear to me that they will scale well enough to keep all the sites I like to read alive.

In the end, *nothing* is free; someone has to pay the freight and until a better model is found, advertising will stick around. My goal is to not reward intrusive or misleading advertising as much as I can.

By: Whatever Mon, 05 Mar 2012 18:01:06 +0000 Unfortunately, your prediction of advertising on the way out is so damn wrong it ain’t even funny…

By: charles Thu, 01 Mar 2012 19:32:57 +0000 Actually, I just noticed Amazon now has a section “Product Ads from External Websites(What’s this?)” below the “Customers Who Bought This Item Also Bought” line. Sigh.

By: charles Thu, 01 Mar 2012 18:10:07 +0000 It is definitely a trend, though of course you have an optimistic view of the final destination. I tend to agree with you and be optimistic too. But there is also an arms’ race here, with advertisers getting better and better at targeting (analytics, SEO, cookies and other shenanigans), and getting better at gaming the system. If enough of us ‘geeks’ keep an eye on this, and reward truly crowd-sourced unbiased web sites, then there will always be a business model for such high-quality crowd-sourced recommendation engine somewhere.

By: Steve Tibbett Thu, 01 Mar 2012 17:59:01 +0000 As long as there are people selling things who wish more people were buying their things and have money to spend on trying to influence which thing people buy, there will be advertising.

It’s the nature of capitalism. If there’s a demand, someone will fill it.

Unfortunately some of what you’re predicting is playing out, in a bad way. Advertisers want to promote their products, and social media, and reviews on places like the App Store are influential, so we see them being subverted.

Advertisers want higher rankings and are willing to pay money to get it. And someone is willing to take that money to game the system for them.

Advertising isn’t going to go away, and it’s better to design a system that’s tolerant to advertising (and the sort of advertising that you think is appropriate for your users) than to design a system that’s resistent to it and see it subverted and engage in an arms race with the advertisers.

By: Andy Lee Thu, 01 Mar 2012 15:55:27 +0000 It occurs to me this is a prediction in the opposite direction of Minority Report and similar dystopian imaginings, which I don’t think I’ve ever seen.

By: John C. Welch Thu, 01 Mar 2012 14:37:55 +0000 If you actually think that Amazon isn’t advertising and marketing on a monstrous scale, I have some fine ocean view property to sell you.

In Nebraska.

All those affiliate links you see on people’s sites? What, pray tell, are those? (Hint: multi-level advertising)

Also, you make the mistake every. single. geek. makes.

“Because *I* do it *this way*, so does everyone else”

I have some sad, shocking news for you: Advertising still works, and well for the vast majority of humanity, (read: “People who view a computer as an overcomplicated hammer”.) Seriously.

The advertising/marketing/PR industry has changed, but word of mouth? ON the INTERNET? Honky please, you’re going to be drowned out.

By: Ed Thu, 01 Mar 2012 14:12:34 +0000 You’re conflating dishonesty with marketing and, while there’s considerable overlap between the two, they are not identical. We should all be fair and honest in our dealing with others and _try_ to direct their messages to people who are interested, but we’d have to be able to read minds and have a remarkable ability to direct our voices to be able to “shout [our] message from the rooftops to anybody who will listen. But only to those who will listen.”

I’m not a fan of most advertising, but if we all choose to ignore ads completely then we’ll have to either find another way to support services that are funded by them or do without. Are you ready to stop searching on Google or to pay them for results when their advertising supported business model collapses?

By: JulesLt Thu, 01 Mar 2012 07:44:49 +0000 Wither Google, though? Not that I particularly care – I think Google has been horribly compromised by the idea that everything should be free-subsidised-by-advertising.

It would be interesting to show a history of web searches for a specific term, too – to show the way that Google has shifted from presuming you want information, to presuming you want to buy.

Of course there would still be click-through commission, but I’m presuming most of Google’s revenue actually comes from giving companies a means to buy their way into those vital few lines at the top of the screen? (And the whole secondary industry of SEO based around gaming the search engines).

I also wonder whether people are economically ready for it – i.e. people have proved very resistent to paying for TV or magazines without ads. Think of the huge intellectual effort spent on suggesting that all ‘content’ should be free-to-the-consumer.

Personally, I’m at the opposite end. I far prefer the market model, than one where everything is a loss-leader for something else down the line.