Comments on: LiveDiscKit From Rogue Amoeba Official blog of Red Sweater Software Fri, 09 Oct 2015 20:11:22 +0000 hourly 1 By: Sanjay Samani (ssanchez) Thu, 03 Jul 2008 09:10:26 +0000 When considering a demo CD for next year’s MWSF, I though that there is a possibility for Mac devs to club together to create CD’s with software from several companies. The advantages would be:

– Access to better bulk purchasing discounts
– Better for the environment, with few discs and less wasted space on each
– Hopefully more people are likely to access a CD and try out the software on it if there is a lot of different software on it.

I’d be interested to see if other developers would be interested in this idea (and will submit to MacSB mailing list closer to MWSF)

By: txguy Mon, 30 Jun 2008 15:20:18 +0000 From an advertiser’s point of view, a 5.8% response rate is amazing!

A direct marketing campaign (roughly, any advertising based on giving people a free thing and expecting them to do something measurable with it) usually rests on an optimistic assumption of a 2% response rate.

Results between 1% and 2% are not unusual, and would ordinarily be considered a success. Get a 5% response rate consistently, and you can quite reasonably call your contact list “highly targeted.”

By: Pierre B Sat, 28 Jun 2008 05:30:05 +0000 The digital age has created a situation where we have a better idea of what works. There is a famous quote from a large purchaser of advertising who said (I am paraphasing): “I know that half of the money I spend on advertising is waisted. The problem is that I do not know which half”.

With the information available to us now, companies are starting to get the information to determine which half works and which does not.

The situaiton described in this post is just another example. The other more obvious is the Google advertising model and click through.

if the 300 or so folks who used the CD were the right ones – may not be a bad result – it all depends.