Archive for the 'Marketing' Category

Fishing For Customers

Thursday, December 31st, 2009

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea. Mac Indie Marketing Blog: Fishing For The Big Picture Dan does a good job of […]

Mac Indie Marketing

Thursday, October 29th, 2009

Dan Wood, one of the guys behind Sandvox, just launched a new blog dedicated to issues surrounding marketing as an indie Mac developer. Mac Indie Marketing kicks off with a nice post listing 11 free eBooks that pertain to the subject. Can’t beat the price, here’s to a long and healthy life for Dan’s new […]

Panic’s Lucky 13

Tuesday, May 5th, 2009

Panic’s co-founder Cabel Sasser just wrote a general round-up of changes at the venerable Mac software company. Lots to be jealous of. Ahem, inspired by. Cabel counts the 13 people — including new hires Neven Mrgan and Ned Holbrook — who make up the ranks of their development, design, and support staff. Everybody I’ve met […]

Random Reality

Saturday, February 7th, 2009

If you’re a software developer or web-savvy businessperson, you’ve probably heard of 37 Signals’s famous book, Getting Real, which aims to pass on some of the company’s wisdom about how to build and market relatively simple end-user applications. The book is aimed primarily at developers of web applications, expected considering the web is 37 Signals’s […]