Archive for the 'Indie' Category

Always Be Marketing

Thursday, February 25th, 2010

Dan Wood just posted an interview with me on the Mac Indie Marketing Blog. I love how interviews tease out thoughts that had never previously been fully gelled in my head.  Thanks for the thoughtful conversation, Dan. Out of this experience came a new personal mantra: Always Be Marketing. This catch-phrase came to me as […]

Indies Relieved

Thursday, January 21st, 2010

Yesterday, nearly 150 indie Mac developers participated in a promotion to raise money for Haiti. I’m pleased to report that the project was an outstanding success. I will not be surprised if the total money raised exceeds $100K. As for Red Sweater, we contributed a not too shabby $2,300 to Partners In Health. Way to pull […]

Indie Relief

Wednesday, January 20th, 2010

My friend Justin Williams teamed up with Garrett Murray to organize an incredible charity software drive: Indie Relief. Nearly 150 developers are participating, and have pledged to donate the proceeds from today’s software sales to a variety of charities benefiting earthquake-stricken Haiti. One of the unfortunate bits of confusion to arise out of the program […]

Shine A Light On Indies

Tuesday, January 12th, 2010

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically […]