What a whirlwind few days it’s been. Late Thursday evening, I was inspired by the current MacHeist promotion, and decided I would like to offer a 20% discount coupon to my customers. 1/5 off? That would make it 1/5 free, right? So it’s not a 5-finger discount, but a 1-finger discount. (Too clever for my own good, perhaps!)
I added the coupon code “OneFingerDiscount” to my store. But before I went to bed, I had the idea that other developers might also like to get on board. I tweeted:
MacHeist isn’t enough? “OneFingerDiscount” coupon = 20% off until MacHeist ends. (Other devs, add coupon, retweet).
Feedback from other developers was immediate and positive. What the heck. I registered a domain: http://www.onefingerdiscount.com/ Before going to sleep I invited developers to let me know if they were using the coupon, so I could list them on the site:
Going to sleep. If you want to offer 20% “one finger discount” while MacHeist lasts, email me email@example.com. Launching tomorrow.
Fast-forward 8 hours and we had dozens of developers on board. I spent the weekend splitting time between my usual childcare responsibilities, and desperately trying to keep up with the interest among developers and the press. And customers! Who were thankfully visiting my store at an increased rate, and buying more of my software than on average days. The promotion has been a great success!
Now the event has been going for 3 days, and is slated to last through the end of this week (Friday). As of this writing, we have 85 developers participating, and the number is likely to keep rising. If you are a developer and want to participate, you can still submit information to me after adding the coupon code to your online store.
If you’re not a developer and are just looking for some excellent discounts on a huge variety of Mac applications, check out the One Finger Discount page and see what everybody has to offer. It’s not a perfectly designed web page, but I think it gets the job done!